As a business, we understand the importance of having a name that resonates with our target audience and reinforces our brand values. That’s why we’ve taken the decision to rebrand from Absolute Bathrooms and Plumbing to Kingston Plumbing. In this blog post, we’ll explore the reasons behind our rebranding and why it’s essential for our marketing efforts going forward.
Difficult to Say and Remember
Our previous name, Absolute Bathrooms and Plumbing, was challenging to recite. We recognised that it wasn’t the most memorable name out there, and it was difficult for clients to remember when referring us to others. Plumbing is one of those industries that require trust and reliability for long-term success. We believe that a less complicated name that was easy to remember would increase our success in client retention and referral.
By contrast, Kingston Plumbing is simple and easy to remember. It also resonates with our target audience as we’re located in the Kingston Upon Hull area. The name Kingston Plumbing immediately tells potential customers what we do and where we’re from. This brings a sense of locality and partnership, more trust, and faith to our clients as a local plumbing provider. It also differentiates us from the competition who may not have a similar local-focused name.
Our previous name, Absolute Bathrooms and Plumbing, gave the impression that we focused mainly on bathroom installations. However, we specialise in all aspects of plumbing services, repair and maintenance. Our engineers have the skills, knowledge, and expertise to repair taps, toilets, and leaks and much more. We also recognised that the world is rapidly changing, and we need to be adapting to survive. Because of an increased competition in the bathroom installation market, we realised that plumbing repair is our bag. So, we wanted a name that would reflect our core services.
Therefore, the name Kingston Plumbing better reflects our core services. It emphasises our expertise in providing plumbing repair and maintenance services. This new focus also resonates with our target audience as it highlights the benefits of choosing a specialised plumbing service provider. Our focus has always been, and will always be, delivering the best quality plumbing repair and maintenance services.
Building a Strong and Cohesive Brand Identity
A strong brand identity is crucial to any successful marketing campaign. However, having a complex or difficult to remember name can make it challenging to present a cohesive brand identity. Along with one type of core services comes a more straightforward branding message.
With the rebranding, we can create a consistent brand identity across all our marketing channels. Everything from our social media profiles to our service vehicles will have our new company name and identity worked visibly into them. This will make it easier for customers to remember us, build trust organically and build a stronger brand identity.
In conclusion, the rebranding goes beyond creating a new name; it shifts our focus and introduces a new and fresh company identity. As Kingston Plumbing, we offer expert plumbing repair and maintenance services. Our name clearly communicates who we are and what we do, making it easy for clients to remember and share our name with others. It also gives us the opportunity to build a cohesive brand identity that is consistent across all our marketing channels.
This rebranding effort is a fundamental milestone for our company. It took a long time to research, brainstorm and finalise it. We are committed to excellent and reliable plumbing services and believe this rebrand supports this positively. We hope Kingston Plumbing will become a trusted and valued name in the Kingston upon Hull area for years to come.